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AIRTABLE: MARKETING LAUNCH MAY 2023

Role: Animation
CD: Alan Roll
Designers: Alan Roll / Kim Pham
Animation: Daniel Prayogo

As Airtable shifts its focus to AI, the brand team needed to quickly update its visuals. Partnering cross-functionally with web, product, and marketing,  I was tasked with creating various animations to be displayed on the newly revamped homepage, AI page, social media, and keynote. All designs were created in Figma and brought into After Effects.



AIRTABLE: ALF 2022

Role: Animation
3D Designer: Yoojin Seol
Designer: Christa Skinner
Animation: Daniel Prayogo

Yoojin and I collaborated to produce 3D animations for display at the Airtable Leaders Forum Conference. Despite being unfamiliar with C4D, I learned the skills to animate her 3D designs and bring them to life within a tight timeline. This project presented both a challenge and an opportunity for creativity, making it one of the most enjoyable projects I have worked on during my time at Airtable.





15 versions of the title speaker animations would be displayed on the main stage screen.



AIRTABLE: CREATING AD TESTING (2023)

Role: Animation
CD: Matt Wenger
Designers: Elbert Miller / Matt Wenger
Animation: Daniel Prayogo

The marketing team wated to test new design/motion concepts that appeal to the enterprise B2B audience. My role was to experiment with different motion explorations to increase our ad engagement.







AIRTABLE: ANIMATION TOOLKIT (2023)

Role: Animation
AD + Designer: Alisha Mowder
Animation: Daniel Prayogo


The team wanted to streamline the video creation process and establish consistency in how we address videos. My role was to create MOGRT files for the video team. We wanted to keep things simple, smart, and snappy.










AIRTABLE: BRAND CAMPAIGN OOH ADS (2022)

Role: Animation
Creative Directors: Brian Singer / Alan Roll
Art Director: Emily Giglio
Designers: Emily Giglio / Natasha Fedorova
Copywriters: Jen Quraishi Phillips / Shannon Borden
Project Managers: Bob Willson / Julia Jacobson
Animation: Daniel Prayogo

Airtable launched its first-ever brand campaign, titled ‘This is how.' I collaborated with the brand creative team to bring the OOH ads into motion.  With a tight deadline and a large volume of exports and various sizes, I handled all the OOH animated digital ads that would be displayed at airports, bus shelters, and social channels.




Brand Campaign explorations




AIRTABLE: MARKETING LAUNCH 2021

Role: Animation
CDs: Alan Roll / Brian Singer
Designers: Alisha Mowder / Natasha Fedorova
Project Manager: Bob Willson
Animation: Daniel Prayogo


I worked on the Homepage and Interface Designer animations for the November launch in 2021. These would be displayed on Airtable's webpage. With the designs built out in Figma, I used AEUX to bring all the elements into After Effects.




AIRTABLE: MARKETING ADS

Role: Animation
Designers: Elbert Miller / Natasha Fedorova / Charisse Celestial
Animation: Daniel Prayogo

Marketing ads that would be displayed on social channels and webpages. Ratios included 9:16, 1:1, 16:9




© 2024 Daniel Prayogo